by mike searson | Sep 28, 2022
AUTOMATION BASED ON LEARNING
NEW SKILLS AND NOT TRADITIONAL
Robot Process automation (RPA)
Personar has developed the first of its kind automation tool that is based on adapting machine learning to teach itself new skills. In this case, skills are very specific to the enterprise. For example, most RPA based automation tools can learn how to read all kinds of documents, but Personar’s unique applications have the ability to understand what these documents mean, learn from its mistakes, and adapt to certain conditions set forth by the enterprise. We call it “Skills Based Automation”.
OUR INVOLVEMENT
Personar approached us with a website that was not modern and approachable nor did it do a good job of accurately reflecting their extensive offering for enterprise. We helped them organize their offering by industry and use cases. We also helped them to double down on their “Skills Based Automation” by actually creating a video depicting exactly what their tool does. In the process of making the video, we developed the iconic “Personar” character which we hope will become synonymous with their tool. We also gave them a very solid brand graphic with the green hexagon shapes and geometric styled images.
Brand Elements
Tagline Copy
Copywriting
Complete Brand Style Guide
Interactive Forms
Animations
Blog Articles
Content Strategy
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
by mike searson | Sep 27, 2022
The Bridge to Fulfillment is empowering professional women to live their best possible life
The Bridge to Fulfillment, founded by Blake Schofield, is a proprietary process that directly helps women looking for career transitions to find their best possibilities. Blake takes each client through a specific process that allows each participant to find their dream career and achieve a true work-life balance. All of this through a holistic career coaching program that helps everyone find their “unique secret sauce”.
OUR INVOLVEMENT
Blake approached us with an outdated website and an outdated sales deck that she had been using to onboard all of her clients. She knew it was time for a redesign, but she did not know what that was going to look like. We took her through the process of redesigning her logo, sales materials, and complete website overhaul. And throughout the process we helped her to hone in on her message and her story.
Website Copy
Brand Elements
Market Positioning
Brand Style
Sales Page and Deck
Infographics
Sales Materials
Podcast Design
Storyboarding
Sales Strategy
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
Testimonial Organization
SEO
by mike searson | Sep 6, 2022
NEXT LEVEL DOCUMENT AUTOMATION
ABBYY is on a mission to deliver the most intelligent automation platforms to the enterprise. Since 1989, ABBYY has been an industry leader in enterprise automation applications, adapting AI to work in a variety of industries. Unlike other enterprise level automation providers, ABBYY’s technologies have all been developed in-house.
OUR INVOLVEMENT
ABBYY approached us with a need to build a micro-site to promote their new product Vantage by showcasing it against other leading competitors. Our design and copy was a welcome departure from their mothership site. Not only did we give Vantage a new look and feel, but we contributed animations and new "About" copy which has found its way into the broader ecosystem of ABBYY.
Human-like Decisions with Little Human Interaction
ABBYY is on a mission to deliver the most intelligent automation platforms to the enterprise.
Since 1989, ABBYY has been an industry leader in enterprise automation applications, adapting AI to work in a variety of industries. Unlike other enterprise level automation providers, ABBYY’s technologies have all been developed in-house.
We built Vantage from the inside out and so we know every detail of it, how it works, and how to continually improve its performance. Vantage was built with the scaling enterprise in mind. As your documents, tools, needs and processes change, Vantage is pre-programed with machine learning adaptability that allows it to change along with you.
New Logo
Tagline Copy
Copywriting
New Logo Design
Lottie Videos
Animations
Evergreen Webinar
Content Strategy
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
by mike searson | Sep 6, 2022
ADVANCING URBAN WATER MANAGEMENT THROUGH MEMBER-DRIVEN PROGRAMMING
CalWEP’s mission is to maximize urban water efficiency and conservation throughout California by supporting and integrating innovative technologies and practices; encouraging effective public policies; advancing research, training, and public education; and building collaborative approaches and partnerships.
OUR INVOLVEMENT
CalWEP approached Humanity Media to help them communicate and engage and take action effectively and efficiently with their target members. To achieve this mission, we built them a membership platform, which allowed them to effectively contact and manage the messages, actions and requirements for them to participate in a fluid and frictionless manner to achieve outcomes in their municipalities. We also created a comprehensive resource of articles and educational materials for each of the members to assist them in comprehensively understanding the water efficiency and conservation space throughout all of California. Collaboratively, the municpalities have made tremendous social impact into water-based public policies and practices.
New Logo
Tagline Copy
Copywriting
New Logo Design
Lottie Videos
Animations
Evergreen Webinar
Content Strategy
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy
by mike searson | Sep 6, 2022
Been Around the block they built
For 75 years, Posillico Inc. has set the standard for excellence and innovation in the construction industry. Focusing on infrastructure, and creating ways to clean the environment with their contaminated soil facility, Posillico is providing a better quality of life for the communities they serve, as well as the employees they view as family.
Posillico Inc.
Posillico is dedicated to setting the standard for excellence in the construction industry relative to: infrastructure, quality of life, and making a difference by using innovation and solid relationships at all levels. They know how to solve construction problems no matter the difficulty; completing all projects safely, on time, on target, and on budget.
Website Copy
Brand Elements
Market Positioning
Brand Style
Sales Page and Deck
Infographics
Sales Materials
Podcast Design
Storyboarding
Sales Strategy
Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
Testimonial Organization
SEO