Personar.ai

Personar.ai

SKILLS BASED AUTOMATION FOR ENTERPRISE

AUTOMATION BASED ON LEARNING
NEW SKILLS AND NOT TRADITIONAL
Robot Process automation (RPA)

Personar has developed the first of its kind automation tool that is based on adapting machine learning to teach itself new skills. In this case, skills are very specific to the enterprise. For example, most RPA based automation tools can learn how to read all kinds of documents, but Personar’s unique applications have the ability to understand what these documents mean, learn from its mistakes, and adapt to certain conditions set forth by the enterprise. We call it “Skills Based Automation”. 

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OUR INVOLVEMENT

Personar approached us with a website that was not modern and approachable nor did it do a good job of accurately reflecting their extensive offering for enterprise. We helped them organize their offering by industry and use cases. We also helped them to double down on their “Skills Based Automation” by actually creating a video depicting exactly what their tool does. In the process of making the video, we developed the iconic “Personar” character which we hope will become synonymous with their tool. We also gave them a very solid brand graphic with the green hexagon shapes and geometric styled images.

What we did

Brand Strategy

Brand Elements
Tagline Copy
Copywriting
Complete Brand Style Guide

Marketing Media

Interactive Forms
Animations
Blog Articles
Content Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product. We maximized SEO by including a blog section with customized articles and a content development strategy. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

VIDEO PRODUCTION

We produced an interactive automation detailing the product, how it works, and how it can be applied to enterprise. The video was used both in PowerPoint format and on the website in a series of tabs.

COPY WRITING and content strategy

We consulted with the technical team of product developers and combined their thoughts with the ideas from the sales and marketing teams to generate the copy for the website. Same copy was also used in marketing, social media, and email campaigns.

Bridge to Fulfillment

Bridge to Fulfillment

The Bridge to fulfillment

Helping professional women have a more fulfilling career without sacrificing their family.

The Bridge to Fulfillment is empowering professional women to live their best possible life

The Bridge to Fulfillment, founded by Blake Schofield, is a proprietary process that directly helps women looking for career transitions to find their best possibilities. Blake takes each client through a specific process that allows each participant to find their dream career and achieve a true work-life balance. All of this through a holistic career coaching program that helps everyone find their “unique secret sauce”.
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OUR INVOLVEMENT

Blake approached us with an outdated website and an outdated sales deck that she had been using to onboard all of her clients. She knew it was time for a redesign, but she did not know what that was going to look like. We took her through the process of redesigning her logo, sales materials, and complete website overhaul. And throughout the process we helped her to hone in on her message and her story. 

 

What we did

Brand Strategy

Website Copy
Brand Elements
Market Positioning
Brand Style
Sales Page and Deck

Marketing Media

Infographics
Sales Materials
Podcast Design
Storyboarding
Sales Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
Testimonial Organization
SEO

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

Logo and Infographic Design

Incorporating the ideas of transformation, taking steps to bridge yourself to the next place, while also incorporating the concept that this is a signature 7 step process.

COPY WRITING and Sales Strategy

We worked directly with Blake to outline her complete sales process and fine tune her messaging. In the end we came up with the slide show that appears on the home page of the website outlining the possibilities that her work provides. 

Print materials

We developed sales and curriculum materials for Blakes signature process. Because of the proprietary nature of this work, however, we are not able to share those directly here.

Vantage by ABBYY

Vantage by ABBYY

VANTAGE BY ABBYY

THE NEW AGE IN SMART DOCUMENT PROCESSING

NEXT LEVEL DOCUMENT AUTOMATION

ABBYY is on a mission to deliver the most intelligent automation platforms to the enterprise. Since 1989, ABBYY has been an industry leader in enterprise automation applications, adapting AI to work in a variety of industries. Unlike other enterprise level automation providers, ABBYY’s technologies have all been developed in-house. 

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OUR INVOLVEMENT

ABBYY approached us with a need to build a micro-site to promote their new product Vantage by showcasing it against other leading competitors. Our design and copy was a welcome departure from their mothership site. Not only did we give Vantage a new look and feel, but we contributed animations and new "About" copy which has found its way into the broader ecosystem of ABBYY.  

Human-like Decisions with Little Human Interaction

 

ABBYY is on a mission to deliver the most intelligent automation platforms to the enterprise.

 

Since 1989, ABBYY has been an industry leader in enterprise automation applications, adapting AI to work in a variety of industries. Unlike other enterprise level automation providers, ABBYY’s technologies have all been developed in-house.

 

We built Vantage from the inside out and so we know every detail of it, how it works, and how to continually improve its performance. Vantage was built with the scaling enterprise in mind. As your documents, tools, needs and processes change, Vantage is pre-programed with machine learning adaptability that allows it to change along with you.

What we did

Brand Strategy

New Logo
Tagline Copy
Copywriting
New Logo Design

Marketing Media

Lottie Videos
Animations
Evergreen Webinar
Content Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

VIDEO PRODUCTION

We produced a small animation to showcase their achievement with the 2022 Everest Award for Best Document Automation for Enterprise.

COPY WRITING

We consulted with the technical team of product developers and combined their thoughts with the ideas from the sales and marketing teams to generate the copy for the website. Same copy was also used in marketing, social media, and email campaigns.

CalWEP

CalWEP

California Water Efficiency Partnership

ADVANCING URBAN WATER MANAGEMENT THROUGH MEMBER-DRIVEN PROGRAMMING

ADVANCING URBAN WATER MANAGEMENT THROUGH MEMBER-DRIVEN PROGRAMMING

CalWEP’s mission is to maximize urban water efficiency and conservation throughout California by supporting and integrating innovative technologies and practices; encouraging effective public policies; advancing research, training, and public education; and building collaborative approaches and partnerships.

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OUR INVOLVEMENT

 CalWEP approached Humanity Media to help them communicate and engage and take action effectively and efficiently with their target members. To achieve this mission, we built them a membership platform, which allowed them to effectively contact and manage the messages, actions and requirements for them to participate in a fluid and frictionless manner to achieve outcomes in their municipalities.  We also created a comprehensive resource of articles and educational materials for each of the members to assist them in comprehensively understanding the water efficiency and conservation space throughout all of California. Collaboratively, the municpalities have made tremendous social impact into water-based public policies and practices.

What we did

Brand Strategy

New Logo
Tagline Copy
Copywriting
New Logo Design

Marketing Media

Lottie Videos
Animations
Evergreen Webinar
Content Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

COPY WRITING

We consulted with the technical team of product developers and combined their thoughts with the ideas from the sales and marketing teams to generate the copy for the website. Same copy was also used in marketing, social media, and email campaigns.

Posillico Inc

Posillico Inc

Trusted Civil Engineering and Construction for over 80 years

Been Around the block they built

​For 75 years, Posillico Inc. has set the standard for excellence and innovation in the construction industry. Focusing on infrastructure, and creating ways to clean the environment with their contaminated soil facility, Posillico is providing a better quality of life for the communities they serve, as well as the employees they view as family.
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Posillico Inc.

 

Posillico is dedicated to setting the standard for excellence in the construction industry relative to: infrastructure, quality of life, and making a difference by using innovation and solid relationships at all levels. They know how to solve construction problems no matter the difficulty; completing all projects safely, on time, on target, and on budget.

 

What we did

Brand Strategy

Website Copy
Brand Elements
Market Positioning
Brand Style
Sales Page and Deck

Marketing Media

Infographics
Sales Materials
Podcast Design
Storyboarding
Sales Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
Testimonial Organization
SEO

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

COPY WRITING and Brand Strategy

We worked directly with Posillico Inc. to outline their very deep and broad complete sales and service offerings in construction, soil cleaning, plumbing, and much more, within New York, New Jersey, Mid-Atlantic region, Texas and Florida.  We assisted in retelling their brand story so that the narrative would resonnate in a more authentic and human way.   We have now built not only PosillicoInc.com, but also many of the other websites for the companies they have purchased including MartinsCorp.com and Sentinel-Solutions.com.