Louie Schwartzberg approached us with only this concept of a poster design and a need to build a website that not only attracted moviegoers, but inspired a movement of gratitude. As we crafted the designs for the website, it was clear that there was magic and synergy emerging in the story that we were trying to share behind it. At one point, we brought forward the ideas that gratitude has often been seen as a sort of thing that you do for yourself — like a new age yoga meditation. But, in this case, Louie was transforming Gratitude into a truly revolutionary act. This conversation inspired Louie's director statement which we knew belonged on the "Why Now" page.
Today the battle ground is about consciousness and grabbing your attention. What we need to do is fight that beauty and wonder and stories that make us laugh and cry. Connecting and opening our hearts to celebrating life. We need to be resilient to make our stories heard. That is why gratitude is so important right now in this juncture of our lives.We are the changers and this movement is unstoppable.