DOT Music

DOT Music

Transforming the World of Music

Over the past 12 years, DOT Music's Music and Technology Insiders has unified a Coalition of 100 Trade Organizations, who have come together to build a Music-Exclusive Internet.  Their Mission is to create a VERIFIED domain extension for every Org, Company, Musician and Songwriter to:

 

  • Make more revenue
  • Be "Web 3.0 and Intenet of Things" Ready - to engage directly with verified fans - anywhere, at anytime, on any device
  • Have a suite of new-tech tools to deepen engagement
  • Own & analyze their fan data, engagement and trends
  • Sell downloads, tickets & merch and pay only a % to DOT Music, and NOT the other way around
  • More effectively track their royalties and IP
  • Stream live & private events and exclusive content
Bear Blend

OUR INVOLVEMENT

DOT Music approached Humanity Media to create their narrative for the Investor Community, to build a Seed-Round Investment Deck to help them raise $1.5 Million in financing.  We assisted in making their ground-breaking vision easily understandable and digestible by their target  audience of early-stage hand-picked funders.  They are now shopping their inspiring story, while concurrently building out the 1st phase of their platform, to enable musicians and songwriters to more fluidly make the lion's share of revenue from their music, merch and events, vs. the other way around.

What we did

Digital Media

Research and Analysis

Design and Development of UI/UX

Creation of Investment Materials

Marketing Media

Logo and Branding

Graphics and Infographics

Print Materials

Investor Deck

View Deck

Gratitude Revealed

Gratitude Revealed

Gratitude Revealed

GRATITUDE IS A REVOLUTIONARY ACT.

Louie SchwartzBerg's Life Work.

A LOVE LETTER TO HUMANITY.

Gratitude Revealed is a film by the world renowned filmmaker Louie Schwartzberg, the producer of Fantastic Fungi. The film is presented like a stream of consciousness bringing people through the concept of gratitude as a tapestry of experiences, thoughts, and visions. In the end, gratitude is a presented as a state of mind that preserves our humanity amidst the chaos. So it is not just a movie, it is truly a movement and a revolution.

Bear Blend

OUR INVOLVEMENT

Louie Schwartzberg approached us with only this concept of a poster design and a need to build a website that not only attracted moviegoers, but inspired a movement of gratitude. As we crafted the designs for the website, it was clear that there was magic and synergy emerging in the story that we were trying to share behind it. At one point, we brought forward the ideas that gratitude has often been seen as a sort of thing that you do for yourself — like a new age yoga meditation. But, in this case, Louie was transforming Gratitude into a truly revolutionary act. This conversation inspired Louie's director statement which we knew belonged on the "Why Now" page.

Today the battle ground is about consciousness and grabbing your attention. What we need to do is fight that beauty and wonder and stories that make us laugh and cry. Connecting and opening our hearts to celebrating life. We need to be resilient to make our stories heard. That is why gratitude is so important right now in this juncture of our lives.We are the changers and this movement is unstoppable.

What we did

Brand Strategy

New Logo
Tagline Copy
Copywriting
New Logo Design

Marketing Media

Lottie Videos
Animations
Evergreen Webinar
Content Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

Video Production & Animations

We created a couple of video assets to be used on the website. Also we helped to consult and conceptualize content for Louie's personal director message cut which we are also presenting here.

Copy Writing

We helped to write all of the copy on the website including the copy for each of the Ten Days of Gratitude Challenge.

SLAP Company

SLAP Company

Slap Company

The Business Culture Consultant

THE consultant's consultant

Stan Slap is a New York Times bestselling author who has been working with business culture before most people even thought about it. He has developed outstanding processes and systems to help enterprises maximize the emotional commitment of the three cultures that control their business: manager, employee and customer cultures. SLAP company first hired us a technology consultant to get their website and digital platforms up to date. Since we have been working with SLAP, we have developed proprietary software to effectively digitize SLAP consulting solutions.

Bear Blend

OUR INVOLVEMENT

During our tenure at SLAP, we have had the fortune of working with several large enterprises including Raytheon|Websense, IHOP, Oracle, Fannie Mae, ForgeRock and Spirit Realty. We have worked in all areas of SLAP company including:

What we did

Brand Strategy

Website Copy
Brand Elements
Market Positioning
Brand Style
Sales Page and Deck

Marketing Media

Infographics
Sales Materials
Podcast Design
Storyboarding
Sales Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
Testimonial Organization
SEO

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product and/or attend a webinar about the product. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

Logo and Infographic Design

Incorporating the ideas of transformation, taking steps to bridge yourself to the next place, while also incorporating the concept that this is a signature 7 step process.

COPY WRITING and Sales Strategy

We worked directly with Blake to outline her complete sales process and fine tune her messaging. In the end we came up with the slide show that appears on the home page of the website outlining the possibilities that her work provides. 

Indigo Children

Indigo Children

INDIGO CHILDREN

WHO ARE THE INDIGOS?

ARE YOU AN INDIGO?

We set out to help Abby Oliver redefine what it means to be an Indigo? Along the way, it became clear that in order to create a movement of Indigo children coming together, we had to build a lifestyle brand that answered one pivotal question, "What does it mean to be an Indigo?"

Bear Blend

OUR INVOLVEMENT

Abby approached Humanity Media to help make her vision real.  She recognized that she was an Indigo Human, and learned an enormous amount about the empowerment that provided her in understanding her uniqueness, behavior and view of the world.  She sought to share that with others, who were the same to help them discover some of their personal power and humanity.  So, we assisted her in clarifying her mission to build a lifestyle movement and brand that would cater to the indigo culture by speaking their language and offering them key insights that would resonate with their lives. Thousands now consume and engage with Indigo Children giving them value-added content that elevates their spirits to know more deeply who they are and what makes them special.

What we did

Brand Strategy

Brand Elements
Tagline Copy
Copywriting
 Brand Style Guide

Marketing Media

Interactive Forms
Animations
Blog Articles
Content Strategy

Digital Media

Website UI/UX
Design and Development
Hosting & Maintenance
Technical Support
International Data Privacy

Website Design & Development

Fully responsive interactive website encouraging users to sign up for a free demo of the product. We maximized SEO by including a blog section with customized articles and a content development strategy. Site is built with a CMS allowing the client to edit and maintain content.

View Live Site

Logo Design

We designed a simple and elegant logo.

MARKETING STRATEGY

We created an "Are you Indigo?" survey which helped to amass over 250,000 emails to her massive list without any media buys.